Case Study

Business Strategy


Electro Components was embarking on a global restructuring programme to transform the global processes and application platforms across seven strategic areas of the business. One of the strategic priorities was to transform the customers’ value for money perceptions through better communication and a dynamic pricing and discounting strategy.

Customer Profile

Electro Components is a global catalogue and online distribution company for engineers. They have a range of around 500,000 products shipped every two seconds, to over one million customers in around 80 countries.

Business Strategy

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