What is a good elevator speech for Enterprise Architecture? I usually say something like the following: “Enterprise Architecture is a strategic business capability that provides benefits to a business for:

  • Digital strategy exploitation;
  • Cloud strategy implementation;
  • Business and IT Consolidation;
  • Business Transformation;
  • Cost reduction;
  • Business Process Improvement and innovation;
  • Exploiting opportunities for value creation;
  • Facilitating Investment decisions;
  • Effective performance measurement & management;
  • New organisation structures;
  • Business Model changes;
  • Mergers & Acquisitions integration;
  • Achieving and facilitating business growth.