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Service Definition: Digital Transformation
We can approach digital transformation from a number of perspectives.
Version 1 - Customer Experience (CX) led Digital Transformation (CMO perspective) CX led digital transformation is about digitising the shop window and how companies reach customers. Due to the ubiquity of mobile devices, the customer is shifting preferences from using physical (retail stores) to digital channels. This is leading to a lot of work on websites, mobile applications, social media and the intersection between Customer Relationship Management Systems, Content Management Systems, Digital Asset Management Systems and the proliferation of MarTech tools (Marketing Technologies). It is also leading to opportunities to leverage Data to find new customers and retain existing ones. This has led to initiatives such as Big Data, Analytics, AI, Machine Learning and building of APIs to enable customers and partners to access data easily.
Version 2 - Operational Digital Transformation (COO/CIO perspective) This level of transformation is about using technological advancements to drive operational efficiency. Using the latest technologies to break down departmental siloes, enabling cross-functional, process based ways of working, promoting a better communications and culture using the latest tools. Technologies that fall under this umbrella include: Agile, DevOps, Collaborative platforms like Liferay DXP, SharePoint, Business Process Management Suites, Service Management Suites.
Version 3 - Cost-centric Digital Transformation (CFO perspective) Some organisations see Digital Transformation as a vehicle for stripping out cost and reducing overheads such as buildings, headcount and on-premise IT equipment, hardware and software. In this realm, you will hear about ideas such as Virtualisation of data centres, Cloud computing, Remote working tools and methods, Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) even Artificial Intelligence.
Version 4 - Business Model Digital Transformation (CEO perspective) This is what we think is the key approach to realising digital transformation. EAL has developed a profound business model which permeates every living cell of the company, resulting in changes to structure, capabilities, policies, processes, people, technologies and culture. This approach encompasses versions 1,2,3 but uses a creative element to blend them all together into a coherent vision and business strategy, which allows the company to take market share from competitors, enter new markets and open up a range of new possibilities, providing a firm foundation for differentiation and growth. Most importantly, this is being driven by the CEO with the backing of the board.
Version 5 - Digital Transformation as a World View (Everyone perspective) There is also what we call the macro view of Digital Transformation as opposed to the micro (the view of the firm). When looked at from the lens of the average person, Digital Transformation refers to the change associated with the application of digital technologies in all aspects of human society. In this sense, it is about much more than just business, it is about change and how technology will change habits, behaviour, lives. It transcends all boundaries, political, economic, social, technological, theological, psychological, legal, environment to name a few. It's affect will be profound for the last generation, this and the next.
Our approach and delivery has been applied to over 100 global clients to cost effectively achieve outstanding results, quickly.
How we deliver this service
At a high level we will design a Digital Platform which will achieve:
- A single digital platform encompassing and presenting all client web facing services;
- Supports delivery of a unified modern responsive user experience that can be delivered across desktop, tablet and mobile device types;
- Able to be easily developed and deployed, requiring a minimum of programming;
- Readily maintainable and extensible for future need;
- Able to provide a security model that will enable front-to-back real-time transactions;
- Able to manage detailed identity concepts;
- Able to integrate with customer core and legacy systems;
- Able to support such areas as community interactions, social media, blogs, Knowledge Management, etc;
- Open-source by preference;
- Cost effective
- Digital Transformation
- Digital Platform Design
- Digital Service Functional Design
- Digital Open Source Product Software
- Digital Cloud Infrastructure Delivery i.e. AWS
- Digital Service Delivery
- Digital Agile Process Implementation
- Digital Knowledge Sharing and Mentoring
- Digital Software Development